NFL American football franchise the Jacksonville Jaguars has made more seats available at its EverBank Field stadium on the back of its strong 2017 season and an attractive fixture list for 2018.
The Jaguars’ 2017 campaign saw the team register an AFC South Division Championship, three straight home sellouts to conclude the regular season, and a victory in its first home playoff game since 1999.
For the first time since 2005, the Jaguars have now said they will sell tickets across the entirety of EverBank Field. The tarps in the west upper deck will be removed to provide an additional 3,501 low-priced seating options.
In addition to the momentum generated by the 2017 season, the Jaguars also cited a 2018 home schedule that features attractive matchups against the New England Patriots, Pittsburgh Steelers, New York Jets and Washington Redskins, in addition to their AFC South division rivals.
Jaguars president Mark Lamping said: “Getting rid of the tarps has been our goal since Shad Khan purchased the team in 2012. Our fans created a real home field advantage for our final 2017 regular season games and home playoff appearance.
“We want to make sure that same home field advantage is a reality every time the Jaguars take the field this fall by giving fans access to even more affordable tickets. Season tickets in these newly opened areas will be priced at $45 (£32/€36) per game.”
The announcement was made as part of the team’s 2018 season ticket campaign. The Jaguars have also announced lower concessions pricing on many items at EverBank Field. The biggest selling items such as hot dogs, pretzels, popcorn, nachos, bottled soda and fountain drinks will cost $5 throughout the stadium.
The Jaguars said they are also working with Delaware North Sportservice to develop additional $5 items. In addition, the Jaguars longstanding food policy will remain in effect, allowing fans to bring in their own food to EverBank Field, subject to restrictions.
The Jaguars said their sales department has already taken more than 5,000 deposits from new purchasers looking to secure season tickets. By comparison, at this point last year, the sales team had taken in only 700 deposits.
Season ticket prices in 2018 will increase by an average of 10.9 per cent, but the franchise projects that its 2018 average ticket price will still rank in the bottom eight of all 32 NFL teams.
Lamping added: “As we’ve emphasised for many years, financial stability is only attainable by increasing local revenue, of which average ticket price is a critical component. While no one ever looks forward to a ticket price increase, we are confident that the value of Jaguars season tickets is at an all-time high.”