Industry News

Jaguars’ EverBank Field set for new name

EverBank Field, home of NFL American football team the Jacksonville Jaguars, is to be rebranded next season following a recent takeover of the stadium’s sponsor.

Financial services company EverBank was acquired by TIAA last year and the company has confirmed that the takeover will result in a rebranding of all its facilities – including the Jaguars’ 69,000-seat stadium.

As a result, the venue will be known as TIAA Bank Field. The change is pending approval from the City of Jacksonville and the Jaguars.

A statement from Jaguars president Mark Lamping to Jacksonville-based radio station WOKV read: “We’re excited for our relationship with EverBank to not only continue, but grow under the new name of TIAA Bank. They have been a fantastic corporate partner for many years, sharing our mutual commitment to the betterment of the First Coast community. We’re grateful for their long-term commitment to the Jaguars and to the city of Jacksonville.”

EverBank acquired naming rights to the stadium in 2010 and replaced telecommunications company Alltel in the role. In 2014, EverBank extended its deal with the club by a further 10 years in an agreement worth $43m (£30.8m/€34.7m).

Earlier this month, the Jaguars announced that they would be making more seats available at the stadium on the back of a strong 2017 season and an attractive fixture list for 2018.

The Jaguars’ 2017 campaign saw the team register an AFC South Division Championship, three straight home sellouts to conclude the regular season, and a victory in its first home playoff game since 1999.

For the first time since 2005, the Jaguars have now said they will sell tickets across the entirety of EverBank Field. The tarps in the west upper deck will be removed to provide an additional 3,501 low-priced seating options.

In addition to the momentum generated by the 2017 season, the Jaguars also cited a 2018 home schedule that features attractive matchups against the New England Patriots, Pittsburgh Steelers, New York Jets and Washington Redskins, in addition to their AFC South division rivals.

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