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Industry News

49ers sign Levy as new hospitality partner

The San Francisco 49ers NFL American football franchise has agreed a deal for Levy to become its new official hospitality partner.

Levy will begin serving fans at the team’s Levi’s Stadium from this spring, ahead of the start of the 2018 NFL season.

The deal will cover all areas of the venue, including concourse concessions, VIP suites and clubs, as well as all events that are staged at the stadium.

In addition, Levy’s E15 Group technology and analytics subsidiary will support the venue with its technology with hospitality programming.

Terms of the agreement were not disclosed, but the 49ers said the agreement will be a multi-year partnership.

Levy already has existing deals in place to serve fans at six other NFL stadia, as well as at venues across other leading North American sports league such as the NHL ice hockey competition, Major League Baseball and golf’s PGA Championship.

In addition, Levy has partnerships with a number of non-sporting venues and serves fans at events outside of the sports sector, including the Grammy Awards music event.

Image: Jim Bahn