British horseracing commercial group the Jockey Club has completed what it claims is the largest multi-site installation of free public Wi-Fi in Europe, a service that is now live at all 15 of its racecourses nationally.
The Jockey Club Racecourses arm – which stages the likes of the Cheltenham Festival, Grand National and The Derby – welcomes nearly two million people on racedays per year and a further two million people for other events.
Free Wi-Fi will now be available across all public areas at all 15 racecourse venues, including grandstands, bars, restaurants, hospitality areas, owners and trainers’ areas, parade rings and concourses.
The Wi-Fi also provides use for the Jockey Club’s own business services and for its partners, such as access control, point of sale functionality and the Britbet pool betting service launching in July. Wi-Fi for media, photographers, conference and events customers and employees has been in place across Jockey Club Racecourses for several years.
The public Wi-Fi rollout at the Jockey Club’s major racecourses was completed in 2017. This prioritised the maximum number of racegoers first, with Cheltenham (pictured) the first course to go live in 2014. Further investment has completed the remaining courses in the Jockey Club’s portfolio, with the final course installation going live this week.
The Jockey Club worked with a range of partners in the development and installation of a bespoke Wi-Fi solution. As a result, the Jockey Club’s business services arm, Jockey Club Services, now offers fellow UK sports organisations its expertise in designing and delivering multi-venue Wi-Fi systems through consultancy and central services that provide guest portal, web filtering, customer data aggregation, reporting and insight.
Paul Fisher, chief executive of Jockey Club Racecourses, said: “It’s essential we continue to invest in enhancing the experience we offer to our customers. Racing is a fantastic day out and we are very clear that free Wi-Fi is a customer expectation, so I am very pleased we have completed what amounts to Europe’s largest multi-site system rollout.
“This also creates a range of commercial opportunities, including for partners, engagement through our app, customers sharing their experience on social media and for our forthcoming Britbet pool betting service.”
The Jockey Club’s racecourses are: Aintree, Carlisle, Cheltenham, Epsom Downs, Exeter, Haydock Park, Huntingdon, Kempton Park, Market Rasen, Newmarket July Course, Newmarket Rowley Mile, Nottingham, Sandown Park, Warwick and Wincanton.