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Industry News

Leicester Arena secures naming rights partner

Morningside Pharmaceuticals has agreed a three-year contract for the naming rights to Leicester Arena, the home of reigning British Basketball League (BBL) champion Leicester Riders.

The 3,000-capacity arena, which opened in 2016, is the largest in the English city and will now be known as the Morningside Arena, Leicester.

Along with Riders games, recent sporting events at the venue have included a World Cup basketball qualifier between Great Britain and Greece, televised boxing events, national karate championships, and international wheelchair rugby and basketball events.

Dr Nik Kotecha, chief executive of Morningside, said: “Morningside Pharmaceuticals is committed to making a difference to our local community and the Leicester Arena is a superb new facility for the city, the county and for the East Midlands.

“Through this partnership, we will be able to offer the venue for one day a month to local and national community projects which will be extremely valuable to all that benefit.”

Leicester Arena director and Riders chairman, Kevin Routledge, added: “We have all been working very hard to put the Leicester Arena on the sporting and entertainment map as a flexible high class arena, without losing our community focus, and to be able to work with Morningside Pharmaceuticals will be hugely beneficial to our strategy.”

Image: DougPR