Monster Jam, a live motorsport event tour and television show, recently designed and built a track in downtown London that was used on Ant and Dec’s Saturday Night Takeaway, the hit ITV show.
Monster Jam worked with much-loved presenting duo Ant and Dec ahead of the new series’ opening show on February 24. The track was used as part of the ‘Ant versus Dec’ segment, during which the Geordie duo go head-to-head in a series of challenges every week.
For the series opener, Ant and Dec drove a lap of the course, which had a view of the London Eye. The person who drove the fastest lap would win the challenge.
With some 10 million viewers tuning into Saturday Night Takeaway each week, the show provided Monster Jam with huge nationwide exposure.
Below is a video of the race:
And here is a behind-the-scenes look at preparations for the show:
Monster Jam is a long-standing supporter of TheStadiumBusiness.
Image: Peter Pawlowski