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Industry News

NHL’s Red Wings go green with new partner

NHL franchise the Detroit Red Wings has signed a new partnership with diversified energy company DTE Energy to support the ice hockey league’s Green Month initiative.

Throughout March, the NHL is placing a key focus on environmental awareness and is encouraging all of its teams to highlight the effort and get involved in some way.

The Red Wings have rose to the occasion by linking up with DTE Energy for its next five home games at its Little Caesars Arena. Under the deal, DTE Energy will provide carbon-free electricity at the venue for all home games in March.

The team kicked off the initiative at last night’s (Thursday’s) game against the Vegas Golden Knights, where the first 5,000 fans to arrive at the Little Caesars Arena were given a co-branded Red Wings and DTE Energy long-sleeve shirt.

DTE Energy and the Red Wings worked together during the match on a series of in-game elements to promote the NHL Green Month effort.

In addition, as part of the deal, DTE Energy will have an information booth on the concourse at the Little Caesars Arena at select games in March where customers will have the opportunity to sign up for the company’s MIGreenPower’ program.

Aside from the partnership with DTE Energy, the Red Wings will be carrying out a number of other initiatives to support the NHL drive, including encouraging all local ice hockey teams to donate used equipment.

Image: NHL