Industry News

SecuTix nets Everton partnership

SecuTix has signed its first Premier League deal after becoming Everton’s new ticketing and engagement partner.

The SaaS ticketing and audience management provider will handle all ticketing and hospitality sales for league and cup games at Everton’s 39,000-seater stadium, Goodison Park.

The partnership marks a move to simplify the purchasing process and enhance the experience for fans through the introduction of new technologies and integration with third party providers.

Matt Kendall, head of ticketing at Everton, said: “SecuTix have a clearly defined roadmap to help us get to where we want to go, which is to make the purchasing journey as seamless as possible for fans.  They have proven to us a genuine desire to future-proof our systems, thinking long-term about where technologies are heading and how we can use them.”

As part of the partnership, the use of Apple Wallet has been made available for the first time to Everton fans.

In addition, 3D seat mapping technology has been implemented to give fans the chance to experience the seat view before purchasing tickets online. This has been introduced by integrating PACIFA technology with the SecuTix platform.

Kendall added: “It’s refreshing to work with a ticketing system that can integrate with our existing platforms such as our website and CRM.  But what really makes a difference is the flexibility of SecuTix to link with new providers who can improve our fan experience.

“For example, we have now enhanced our third-party Finance facility to allow Season Ticket holders to digitally sign their credit agreements, as well as offering the ability for fans to pay for their season tickets over two or three months. With more functionality to be released in due course, I’m confident that the switch to SecuTix will allow Everton to really raise the bar for ticketing in the Premier League.”

Everton, which sells more than 400,000 tickets annually, is currently in the planning process for building a new stadium on the Bramley Moore Dock site in Liverpool.

Everton had initially projected that the stadium would set the club back in excess of £300m (€337.3m/$406.9m) but the final costs are now expected to be much higher.

David Hornby, SecuTix UK managing director, said: “We’re proud to be working with a club that is renowned for its brilliant fan engagement and progressive ticketing policies. We are very aligned in our approach of putting the fan first and we will work closely with the Club to use our agile technology to create a single customer view and introduce some firsts to the English football ticketing sector.”  

Everton has played at Goodison Park since 1892, with the new stadium expected to be open in time for the 2022-23 season.

Image: SecuTix PR