New Zealand technology company DropIt has signed its latest partnership in the sports sector through a deal with Australian Grand Prix Corporation, organiser of Formula One’s Australian Grand Prix.
The deal has been signed ahead of the motor-racing championship’s season-opening event, which started in earnest today (Friday) in Melbourne ahead of race day on Sunday.
DropIt will introduce its drop auctions to fans at the Albert Park circuit across the grand prix weekend, with prizes including a guided behind the scenes tour, tickets to the official grand prix after party and a chance to watch the on-track action from the pit canopy.
DropIt is an interactive, fan engagement app connecting sponsors and teams with their fans during drop auctions. The price of an item drops to zero in the space of 60 seconds. The live auctions of fan packs are used to entertain sports fans trackside, projecting the action simultaneously on digital scoreboards and users’ phones.
DropIt chief executive Peter Howell said: “Formula One remains not only the pinnacle of motorsport but one of the biggest sporting events in the world.
“To team up with the Australian Grand Prix Corporation to provide the latest in fan experience is an incredible position to be in. Formula One has an ever-expanding global fan base and we are excited to introduce a new way to keep fans on the edge of their seats.”
In the past six months, DropIt has signed a three-year deal with US NBA basketball team the Phoenix Suns, New Zealand Cricket and Auckland-based NBL basketball club the New Zealand Breakers.