Industry News

Dundee United claims first with accessibility-focused stadium tour

Scottish Championship football club Dundee United has claimed a UK first by unveiling a new accessible virtual reality tour of its Tannadice stadium.

United, which plays in the second tier of domestic football, has teamed up with OOVIRT for the venture, with the Dundee-based company producing virtual tours with the specific aim to help make venues more inclusive to all.

Within the virtual tour of Tannadice, home and away fans will be able to navigate their way around the accessibility parts of the stadium. The virtual tour enables them to virtually ‘walk’ from the perimeter of the stadium to the accessible seating areas, including the accessible toilets within each area.

Fans can access the players’ changing rooms, walk down the tunnel and run onto the pitch. They will also gain exclusive access to each section of the stands and be able to view the hospitality areas.

Supporters can also purchase match tickets or corporate seats from within the tour. The club shop is also included allowing supporters to purchase merchandise online.

Joe Rice, head of communications at Dundee United, said: “By working with OOVIRT to produce something with this quality of information, Dundee United is supporting the work of organisations like The Centre for Access to Football in Europe (CAFÉ) and the Equality and Human Rights Commission by improving the provision of information for all venues.”

Richard Meiklejohn, managing director at OOVIRT, added: “Research has shown that disabled people, their families and friends, believe many venues could do more to help disabled people access the information they need.

“It benefits wheelchair users, older people and those living with autism amongst others to know exactly how accessible a venue or destination will be for them. We use first hand experiences to provide the quality accessibility information that will make their visit more enjoyable, whether it’s to a shopping centre, museum or football stadium.”

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