Industry News

Yankees to serve beers with a difference through new partnership

Fans of Major League Baseball (MLB) franchise the New York Yankees will be granted a beer-drinking experience with a difference at Yankee Stadium.

Under a new partnership between New York-based Blue Point Brewing Company and the Yankees, the brewery has developed a Pinstripe Pilsner that will only be available at the stadium.

Fans will also be served with their beers in a unique manner, with a delivery system called the Ripple able to personalise their drinks.

The machine will be able to imprint images such as Yankees logos, players’ faces and stadium outlines onto the foam of the beer when it is served.

Yankee Stadium will host its first home game of the 2018 season when the Tampa Bay Rays travel on April 2.

Image: John Dalton