Industry News

Griffin Park to be powered by Utilita

Championship football club Brentford has expanded its partnership with British energy supplier Utilta Energy to power its Griffin Park home ground.

The club first partnered with Utilita in 2016 before extending its partnership last summer for a further two seasons.

Under the new agreement, Utilita will be the club’s energy supplier until its move to the new stadium, in addition to being its official energy partner.

Utilita will power Brentford’s new LED perimeter signage and other digital platforms. Further branding is now in place across the whole of the Ealing Road End and Utilita’s music sub-brand – Utilita LIVE – will power Brentford’s matchday music playlist at every home game.

Jem Maidment, director of marketing and communications at Utilita, said: “This is an exciting period on and off the pitch at Brentford and we are thrilled to be backing the Bees as they move forward into a new era.

“To be powering one of London’s – if not Britain’s – most recognisable and iconic football stadiums in its final years is something we are immensely proud of.

“Just like Brentford, we are rapidly growing and this partnership outlines our long term commitment to the club.”

Fans that switch to Utilita will receive a £25 voucher to spend in the Brentford Club Shop, a free limited-edition in-home display cover and a smart metre allowing them to monitor and control their energy usage in real time.

Mike Sullivan, Brentford’s commercial manager, said: “We are thrilled that Utilita Energy has agreed to become the club’s official energy partner until the end of our time at Griffin Park.

“They are Britain’s leading supplier of smart pay as you go energy and are well known within the football industry for being one of the leading brands in this sector. With the great news of work starting on the New Brentford Community Stadium last week, we are delighted that Utilita Energy has shown its support of the club whilst at Griffin Park.”

Brentford is scheduled to move into its new 17,250-seat stadium during the 2019-20 season.

Image: Andreas Praefcke