Industry News

Chicago Cubs sign up Wrigley Field sponsors

Major League Baseball franchise the Chicago Cubs has agreed stadium-focused sponsorship deals with telecommunications company Comcast and financial services company Gallagher.

Both Comcast and Gallagher have signed multi-year deals with the Cubs, through which they will receive extensive brand exposure at the team’s Wrigley Field ballpark.

Comcast will provide Wi-Fi, video and voice services at Wrigley Field and surrounding properties. The company’s Xfinity Mobile brand has also been assigned the role of the Cubs’ exclusive wireless partner. Xfinity will become the official entertainment and Wi-Fi partner for Wrigley Field and the Park at Wrigley.

Comcast will also provide internet, video and voice services for the Cubs’ new front office and support game-day operations. Comcast’s 10 Gigabit dual-circuit fibre network will be rolled out in phases at Wrigley Field over the course of the 2018 MLB season.

“First-class fans and an iconic ballpark like Wrigley Field absolutely deserve first-class technology,” Colin Faulkner, senior vice-president of sales and marketing for the Cubs, said.

“By partnering with Comcast, we’ll be able to deliver exciting new best-in-class media and technology experiences for every fan who comes into the ballpark and every visitor who enjoys our surrounding attractions for years to come. The new technology Comcast combined with all the amenities and attractions we’ve added will make the fan experience a home run.”

John Crowley, Comcast’s regional senior vice-president, added: “Robust internet access, faster Wi-Fi and exclusive video content are just the beginning. Not only do we get to design and build the network that will let every Cubs fan and visitor more easily do the things they already love to do, like share pictures and videos, post on social media and stream audio and video, but eventually it’ll support a whole range of next-gen technology applications that are still on the horizon. That’s exciting.”

Meanwhile, Gallagher has been named as the Cubs’ official insurance brokerage, benefits and risk management services partner. The company will have exclusive marketing and sponsorship rights to Wrigley Field, the adjacent outdoor entertainment plaza, office tower and Hotel Zachary, which are all owned by the Ricketts family.

Wrigley Field’s Western Gate will now be known as Gallagher Way, while the company will also hold naming rights to a videoboard feature sponsoring late-inning insurance runs.

Image: Jholtgrewe