Euroleague Basketball, organiser of the EuroLeague and EuroCup club competitions, has entered into a partnership with transport app Moovit.
Moovit will serve as the organisation’s official mobility partner as part of a deal that will initially cover the finale of this season’s EuroLeague.
Fans travelling to playoff games at arenas in Athens, Greece; Istanbul, Turkey; Kaunas, Lithuania; Moscow, Russia; and Madrid and Vitoria-Gasteiz in Spain will benefit from Moovit’s services. The deal extends to the EuroLeague semi-finals and the championship game at the Final Four in the Serbian capital of Belgrade from May 18-20.
As part of the deal, Moovit will send service alerts to fans relating to any changes in routes or timetables and links with tailored transport instructions. EuroLeague arenas will also be marked as points of interest on the Moovit app.
Moovit’s vice-president of products, Yovav Meydad, said: “Euroleague joins more than 100 other world-class sports organisations and venues like the City of Rio de Janeiro for the 2016 Olympics, AS Roma, and UEFA Euro 2016 that have made Moovit their official mobility partner or collaborated with the company to help fans worry less about getting to and from venues so they can enjoy the action and entertainment more when they’re there.”
Roser Queralto, Euroleague Basketball’s chief development officer, added: “Moovit truly simplifies using public transport everywhere EuroLeague games are played. As the EuroLeague strives to provide its fans the very best basketball experience, naturally we want to partner with the best company to extend the fan experience to commuting to the arenas where EuroLeague games are played. Moovit is without equal when it comes to transport directions, notifications and related information.”
Image: Euroleague Basketball