Transportation network company Uber has revealed details of a new fan experience for Manchester United’s Old Trafford stadium as part of its commercial partnership with the English Premier League football club.
Under the initiative, entitled the 360 Old Trafford Destination United Experience, United and Uber will seek to bring the matchday experience to fans, with Indian supporter Pratham Prabhu to be the first to sample the platform in Bengaluru.
As the club’s official ride partner, a deal signed in January 2017, Uber have created the experience as part of its global campaign, Destination United, supported by football-centred digital media company Copa90.
The Old Trafford Destination United experience kicks off in Bengaluru today (Friday) and will include an appearance from former United player Wes Brown. An immersive group 360 experience pod has been created which will seek to encapsulate the essence of Old Trafford, transporting the visitors through a unique fan journey into the atmosphere and history of the stadium.
In addition to the pod, other Old Trafford experiences have been recreated within the specially designed fan area, such as the players’ tunnel and the first team changing rooms. The stadium’s museum, which hosts more than 500 medals and silverware, will also be recreated, with some of the memorabilia having been specially transported to India to be on display, with interactive live talks and photo opportunities.
In addition, Prabhu and his family will also have the opportunity to see him on the digital advertising boards at Old Trafford as, for the first time ever, Uber and the club link up during the team’s home fixture against Arsenal on Sunday.
Destination United will also be celebrated at Old Trafford with Uber’s manifesto, pledging its desire to bring fans close to the club displayed around Old Trafford. Two deserving fans chosen by Uber will also be the team’s mascots on the day.
Manchester United’s group managing director, Richard Arnold, said: “Through Destination United, Uber have come up with some really creative ways in which they can connect with our fans worldwide. Their ability to do this on a global scale allows us to engage further with these fans, creating lasting memories and once-in-a-lifetime experiences for supporters of all ages, no matter where they are in the world.”
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