Absen has secured a deal to become the first official LED colour display supplier of the Chinese Super League (CSL).
Under the agreement, which runs through to December 2020, Absen will supply a total of 16 Absen A97 perimeter LED display solutions for a minimum of 240 games each season.
The deal covers the provision of hardware equipment, software and supporting services to the CSL, and in return, the company will receive both sponsorship and tournament stadium rights.
Organised by the Chinese Football Association, the CSL is the country’s top tier club competition, featuring a total of 16 teams from across China.
Absen president Hansen Ding said: “We are very pleased to be appointed as the first ever LED colour display sponsor for the Chinese Super League.
“It is a great honour for the company to be involved in this extremely dynamic league, which gains international visibility year after year.
“This deal further strengthens the company’s superior position in the supply of high quality displays for arenas and stadia.
“The CSL is an important championship for football fans across China and it is a great pleasure for Absen to be able to enhance the viewing experience of the fans who attend the football matches of our top division domestic teams. They will never be disappointed with the quality of images on the screens supplied by Absen.”
Absen is sponsoring this year’s TheStadiumBusiness Summit at Emirates Old Trafford in Manchester on June 12-13.