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Industry News

Bury maintains cashless stadium drive with tappit extension

English League One football club Bury has continued efforts to make its Energy Check Stadium at Gigg Lane the UK’s first fully cashless stadium by agreeing a three-year extension to its partnership with tappit.

Under the deal, the cashless payment solutions specialist will extend its shirt sponsorship agreement with Bury, while the club’s season tickets will also be added to tappit’s cashless payment card.

This will enable quick and secure entry into the ground, while pre-loaded funds will provide faster transactions for cardholders in the club shop and food and beverage outlets.

tappit is the club’s sole shirt sponsor, featuring on both the new home and away shirts. The stadium’s Cemetery End Stand will also become ‘the tappit stand’ from the start of next season.

Matt Hanson (right of picture), business development director at Bury, said: “tappit is much more than a shirt sponsor for us and we’re thrilled to have their support for a further three seasons. As well as shirt and stand sponsorship, tappit has been fully supportive of a number of our partner charities and is also sponsoring our Under 23s next season, helping us build a pathway to the first team for our young players.

“We want to do all we can to keep our supporters engaged and provide the best possible visitor experience to fans. Season tickets will now grant access to holders via tappit’s cashless card, which also enables them to spend around the stadium. We’ll also work together to provide a range of select discounts for cardholders over the course of the season.”

Bury will finish bottom of League One this season meaning the club will be relegated to League Two for the 2018-19 campaign.

Tappit will be showcasing its cashless solution for stadia and arena at TheStadiumBusiness Summit & Awards 2018, 12-13 June at Emirates Old Trafford, Manchester.