Indian Premier League cricket club Delhi Daredevils has joined forces with soft drinks giant Coca-Cola on a sustainable waste management effort for all home games at its Feroz Shah Kotla Stadium.

Facilitated by Coca-Cola India and implemented by Ramky Waste Management Group, the ‘Zero Waste’ initiative has been designed to promote the segregation of waste and to encourage fans to recycle.

Separate bins will now be installed in all stands at the stadium so that fans can recycle certain products – such as drinks bottles and cups – after use.

The Daredevils and Coca-Cola will promote the new initiative through a joint communication campaign on digital and social media, as well as via in-stadium messaging.

“Every year, there is a growing realisation to reduce waste that goes into the landfills,” Daredevils chief executive Hemant Dua said, according to the Exchange4media News Service.

“Through this initiative, we’re trying to spread awareness about the importance of judicious waste disposal and waste management in association with our partner, Coca-Cola India.”

Ishteyaque Amjad, vice-president, public affairs, communications and sustainability at Coca-Cola India & South West Asia, added: “As one of the sponsors of Delhi Daredevils, we’ve taken the responsibility of ensuring proper waste collection and management during these matches.

“The Zero Waste initiative is in line with Coca-Cola’s goal of a ‘World without Waste,’ which aims to collect and recycle the equivalent of 100 percent of its packaging worldwide by 2030.

“While segregation of waste is a simple and easy process, it requires behavioural change. Through this step we want to create awareness about proper waste management and encourage a culture of sustainable recycling.”

Image: Indiatoday.in