Intel Capital, the global investment organisation of Intel Corporation, has opted to invest in VenueNext as part of a $72m (€60.9m/£53.3m) commitment to new technology start-ups.
Announced at the Intel Capital Global Summit, Intel will invest in 12 companies as part of the initiative, pushing its total investment for the year-to-date to more than $115m.
VenueNext focuses on transforming how guests experience every kind of venue, covering all facilities such as stadia, arenas, concert halls and hotels.
The company already works with a host of major venues such as Levi’s Stadium, home of NFL American football franchise the San Francisco 49ers, and Yankee Stadium, the home of Major League Baseball team the New York Yankees.
Intel Sports Group and the Intel Retail Solutions Division will now work with VenueNext to integrate Intel technologies to further enhance the mobile guest experience at venues and stadiums across the US.
Wendell Brooks, Intel senior vice-president and president of Intel Capital, said: “These innovative companies reflect Intel’s strategic focus as a data leader.
“They’re helping shape the future of artificial intelligence, the future of the cloud and the Internet of Things, and the future of silicon. These are critical areas of technology as the world becomes increasingly connected and smart.”
In a statement, VenueNext paid tribute to the Intel and outlined how solutions such as ‘True View’ solution will boost visitor experience at venues.
VenueNext said: “Intel True View innovation includes 5K high resolution cameras and data crunching technology. The cameras capture volumetric data using voxels, a 3D pixel. It all uniquely renders spectacular 3D replays and creates a multi-perspective view of key moments of the game.”
The company went on to confirm that the first mobile integration will deliver the Intel True View 5K immersive experience for fans at Levi’s Stadium as well as U.S. Bank Stadium, the home of NFL outfit the Minnesota Vikings.