Industry News

Gloucester Rugby boosts stadium connectivity at Kingsholm

English Premiership rugby union club Gloucester has detailed connectivity upgrades that will be in place at its Kingsholm stadium in time for the 2018-19 season.

The infrastructure at Kingsholm has been fully revamped and the club will have a cutting-edge Wi-Fi system scheduled for use from the start of next season. Testing of the new service, developed by digital infrastructure experts Landways, has been ongoing at home matches this season.

Gloucester said the new stadium-wide digital infrastructure will deliver market-leading Wi-Fi. Chris Smedley, chief executive of Landways, added: “We have deployed a record quantity of optical fibre throughout the stadium, as well as several unique technical designs, to manage the huge forecast growth in demand for wireless data over the next few years.

“We will be monitoring the network closely and, as required, working with Gloucester Rugby to install upgrades to ensure that the Wi-Fi system does not run out of capacity and that Kingsholm remains one of the UK’s best-connected sports venues.”

As a result of the new capability, Gloucester will be also launching a new Fan Experience mobile app, being created by digital agency, Clock.

Clock is using its Colooder platform to deliver a range of experiences such as half-time quizzes, games that allow children to interact, play and understand the game of rugby, a range of live match audio feeds, pre-ordering of food and drinks, rewards and offers, debates and discussions, live Man of the Match voting, a fans’ gallery of pictures, click and deliver, and exclusive content around players, the game and fans.

The app will be launched in time for the new season, serving as the portal for access to the new stadium Wi-Fi.

Stephen Vaughan, Gloucester Rugby chief executive, said: “We are firmly in a digital world and part of the ‘future proofing’ of the club going forward is to ensure we are at the forefront of technology that allows us to give everybody that visits Kingsholm stadium not only fast connectivity but also gives us the ability to engage our audiences better.

“The app will allow visitors to Kingsholm to access high speed Wi-fi and a range of services designed to improve the experience on a match day.”

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