Internet recruitment company JobServe has taken on naming rights to the home stadium of League Two football club Colchester United.
JobServe has signed a 10-year deal with the club, through which the Colchester Community Stadium will become known as the JobServe Community Stadium. Building firm Weston Homes was the previous sponsor of the 10,000-seat stadium.
JobServe was founded by club chairman Robbie Cowling and John Witney in 1994.
Cowling said: “JobServe have been involved in sponsoring Colchester United for even longer than I have been the owner of the club, but we recognise that the stadium is much more than just a venue for football matches and we want to be involved in all aspects of what the stadium can offer.
“The new sponsorship deal is a great new deal for Colchester United, especially now the club’s rent payments have changed to being a percentage of the gate receipts.
“JobServe have agreed to pay sponsorship that will be equal to the club’s new rent meaning that the club can effectively enjoy their wonderful stadium rent free. The more fans that attend the more the rent will cost and the more JobServe will pay.”
Cowling added: “The sponsorship value for the coming season is going to be twice what we received from the previous agreement. That is not knocking the previous sponsorship, because it was a great deal which the club will always be grateful to Weston Homes for. However, the new agreement is just significantly better.”
Colchester finished the 2017-18 season 13th in League Two.
Image: Colchester United