Industry News

Melbourne Park diversifies with esports event

Australia’s Melbourne Park has today (Monday) been announced as the host of the newly-created Melbourne Esports Open.

The event will take place on the weekend of September 1-2 and has been dubbed Australia’s “biggest celebration of local esports”. It will be presented in conjunction with Visit Victoria.

The Melbourne Esports Open is being promoted by TEG Live in partnership with leading esports company ESL. The weekend will feature esports competitions and activities, giant video screens, full concert lighting and concert-level audio production.

TEG said that the event will have a prominent place on the Victorian Major Events calendar, with the Aussie rules football league not staging any matches on the weekend of September 1-2.

John Eren, the Victorian Minister for Tourism and Major Events, said: “The Melbourne Esports Open is a massive scalp for Victoria, tapping into one of the world’s most popular sectors of the sports and entertainment industry.

“We’re turning Melbourne Park into every gamer’s dream – giant screens, the best talent and latest technology. With millions of gamers both at home and abroad, it’s time to bring all the action and fanfare of esports to our backyard.”

TEG chief executive Geoff Jones added: “We are committed to creating an unforgettable experience across the Melbourne Park precinct for gamer fans from all over Australia and overseas.

“On our projected attendances, the number of matches and the sheer scale of activity, the MEO will be the biggest local esports event staged in the Oceania region. Better still, we aim to make this a celebration of the very best in esports competition.

“Tim McGregor, the managing director of TEG Live, is the architect of this tournament and our esports strategy. I want to commend him on the vision, thought leadership and hard work to make this happen.”

Melbourne Park is best known for being the home of the Australian Open grand slam tennis tournament and has also staged a host of events across other sports, as well as music concerts. Its three main arenas are Rod Laver Arena, Hisense Arena and Margaret Court Arena.

Image: annieb