Blockchain-based image rights management platform KODAKOne and the KODAKCoin cryptocurrency have teamed up with Oak View Group, through which it will partner with six major league arenas.
The initiative covers four NBA basketball venues – AT&T Center (home of the San Antonio Spurs), Bankers Life Fieldhouse (pictured, Indiana Pacers), Golden 1 Center (Sacramento Kings) and Talking Stick Resort Arena (Phoenix Suns) – and two NHL ice hockey arenas – Xcel Energy Center (Minnesota Wild) and Prudential Center (New Jersey Devils).
As part of the agreement, more than 10 million fans a year will have access to the yet-to-launch KODAKOne platform, through which they will be able to upload, register and protect their in-venue photos and videos via KODAKOne’s blockchain technology.
WENN Digital will work with the six venues, which form part of OVG’s Arena Alliance, to build a platform through which KODAKCoin Token can be used for on-site transactions and promotions. Each of the six venues will develop a number of arena and product promotions for fans using the platform, as well as work with WENN Digital to register their own video and photo content on the KODAKOne Platform.
Dan Griffis, president of OVG Global Partnerships, said: “Mobile devices have transformed fans of professional sports and live events into some of our most talented content creators, and have enabled an unprecedented level of engagement for arena operators.”
Benedikt Dohnanyi, chief commercial officer of WENN Digital, added: “We believe our partnership with OVG and these six select venues will provide groundbreaking access to the world of sports and entertainment – two of the most publicly followed and documented industries.
“Through the KODAKOne Platform, we are creating a new way for fans to further engage with the teams and performers they follow, all while rewarding their creative drive by building an environment where their images can be securely maintained.”
The news was announced by Global Blockchain Technologies, a lead investor in KODAKOne.