Industry News

U Arena renews Toyota France deal

U Arena has renewed a partnership with Toyota France that was initiated with French rugby union club Racing 92 in 2008.

The new deal will see U Arena, which hosts Racing 92 home games, partner with Toyota France until May 2021.

The car manufacturer will continue to make the entire Racing 92 team a fleet of Toyota Hybrids.

Didier Gambart, chairman and chief executive of Toyota France, said: “We are delighted to enter into this partnership over the long term by now supporting U Arena. This agreement illustrates our shared commitment to promoting the values of sport. ”

The partnership also includes the creation of a showroom called ‘Toyota Business Plus’ with an area of more than 390m², located within the U Arena.

It will be a space dedicated to the exhibition and sale of Toyota vehicles to professionals, scheduled to open in July 2018.

“It’s in the biggest city in Europe, in the heart of Paris La Défense’s business district, that Toyota will be able to showcase its brand and know-how. We are proud of this meaningful and interactive partnership,” added Damien Rajot, general manager of U Arena.

Image: Cekay