Sports, technology and management company Global Sports Commerce (GSC) has completed the strategic acquisition of Belgium-based company BrightBoard in an effort to expand its presence in the European market.

Headquartered in Singapore, GSC specialises in providing digital solutions and seamless fan experience at sports venues, and now plans to utilise BrightBoard’s expertise in the digital display sector to enhance its service offering.

BrightBoard provides LED screens in the equestrian sports sector and covers a host of events across the world.

MS Muralidharan, chief executive of GSC, said: “This strategic acquisition gives an opportunity to GSC to expand rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement.

“Through this acquisition, we also aim to engage industriously with the Benelux market and exercise BrightBoard as an expanded base for reaching to the Nordic countries.”

In addition to the sports market, BrightBoard is active in both the retail and out-of-home sectors, boasting clients such as BMW, Skoda, Media Markt, Hubo, Dewez and Delhaize.

Birgen Wyns and Wim De Smedt, co-founders of BrightBoard, added: “In a fast-moving world where technological advancements are opening up endless opportunities, it is crucial to be on the edge of innovation.

“Our personal approach and services combined with the expertise and product development of GSC and Techfront UK, will enable us to bring customised state of the art technologies to the market.”

Image: GSC/BrightBoard PR