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Industry News

D.C. United launches app ahead of Audi Field opening

Major League Soccer team D.C. United has launched a new mobile app ahead of its move to the Audi Field stadium next month.

The app is powered by VenueNext and is available for download in the Apple Store and Google Play Store. It provides fans with exclusive team content, videos, photo galleries, scores and stadium information.

Audi Field will officially open on July 14, by which point the mobile guest experience will be fully digital, with fans able to purchase and trade-in season tickets for virtual currency. Supporters will also be able to trade in tickets for Fan Allocation Money (FAM), which can be used toward upgrades and unique fan experiences at Audi Field.

“We’re excited to bring United fans a brand new mobile experience powered by VenueNext,” Tom Hunt, president of business operations at D.C. United, said. “Our new app will be the primary destination for fans to access D.C. United tickets, find team information, scores, game videos and more. Our vision of an unparalleled fan experience will be realised with both a beautiful new state-of-the-art venue and an incredibly convenient way to experience it all from their phone.”

The app will also facilitate the use of purchase parking, food and beverage orders and more. The first phase of the app includes team-related content and stadium information, with the full version to include mobile ticket entry, mobile concessions for ordering express pick-up, and wayfinding to help fans to and from the stadium.

“We are thrilled to expand our reach in professional sports with Major League Soccer team D.C. United at Audi Field,” said John Paul, chief executive and founder of VenueNext. “The new D.C. United mobile app for Audi Field provides a best-in-class experience that makes it fun and engaging for fans that will keep them coming back again and again.

“And with an all-digital ticketing experience, D.C. United will get valuable data insights on guests that visit the stadium which enables them to delight their fans with customised experiences and offers.”

Image: D.C. United