Industry News

MB Stadium releases renderings of Home Depot Backyard

Mercedes-Benz Stadium in Atlanta, Georgia, in the US has published a series of renderings to showcase its new ‘Home Depot Backyard ‘ 11-acre greenspace that is due to open in autumn this year.

The area will be used for tailgating and parking on game days for stadium tenants NFL American football franchise the Atlanta Falcons and Major League Soccer team Atalanta United, as well as for a range of programming on non-game days.

Mercedes-Benz Stadium will work with Tailgate Guys on game days to offer fans access to packages with amenities such as tents, television packages, tables and chairs.

Other offerings available through these packages include access to bellhop services, an on-site concierge, catering and a boosted tailgating atmosphere before and after the games.

Packages can be reserved on a full-season, multi-game and individual game basis, subject to availability.

Don Rovak, vice-president, sales and service for AMB Sports & Entertainment, said: “Our fans are always our number one priority and we are constantly looking for ways to enhance the fan experience through new and unique opportunities.

“We intend to create a fun, safe and enthusiastic environment in our own space and the partnership with Tailgate Guys allows fans to go as big and as bold as they want and maintain the high quality of service our fans expect and deserve.”

In terms of non-game day activities, the Home Depot Backyard will offer limited permanent structures allowing the space to be flexible and multipurpose.

Such amenities include the Home Depot Pavilion sponsorship activation zone; a regulation size sports field; biking and walking paths; a playground; a pedestrian bridge and public restrooms.

Latonda Henderson, director, community activation for Mercedes-Benz Stadium, added: “The Home Depot Backyard will be an asset to the city and its residents creating unique opportunities for locals and visitor alike through access, deliberate programming and permanent areas to play and build a sense of community.

“We are so excited to bring this wonderful space to life.”

Image: Mercedes Benz Stadium