The Mongoose agency has teamed up with English Premiership rugby union team Wasps to find a new naming-rights partner for its home stadium, the Ricoh Arena.
The multi-purpose stadium, which is also the home of League One football club Coventry City and Wasps Netball, has been known as the Ricoh Arena since opening in 2005.
The Ricoh Arena complex comprises the stadium itself, as well as an indoor arena, conference and exhibition centre, banqueting hall, hotel and casino. The 32,000-seat venue also stages music concerts and has hosted the likes of Rihanna, Bruce Springsteen and the Rolling Stones in the past.
Stuart Cain, commercial director at Wasps Rugby, said: “The opportunity to establish a new stadium naming-rights partner is a pivotal moment for Wasps as it allows us to grow our sponsorship strategy and invest further in the development of the business and our mission to become the most successful rugby club in the world, both on and off the pitch. We are looking forward to working with Mongoose to explore potential partnership opportunities with brands and businesses that are aligned with our values and will help to enhance the experience for our sports fans, corporate and entertainment visitors.”
Andy Muggleton, commercial director at Mongoose, added: “We’re delighted to be working with Wasps at this exciting time. It’s been an impressive period both on and off the pitch since moving to Coventry. The stadium naming rights represents a great opportunity for a business to take perceived ownership of this impressive, diverse and respected stadium operating across sport, business and entertainment. It’s been a positive year for all three sporting tenants; Wasps Rugby, Wasps Netball and Coventry City, and we’re looking forward to even more success in the coming years.”
Ricoh Arena recently named Delaware North as its exclusive catering and hospitality services provider as part of a long-term deal.