Scottish Rugby, the governing body of rugby union in Scotland, has extended its partnership with beer brand Tennent’s Lager.
The new multi-year contract, which is worth a seven-figure sum, will allow Tennent’s to continue its match-day experience at BT Murrayfield, including the Tennent’s Up & Under Bar within the national stadium and the Best Seat in the House, a pitch-side seat competition for all international games.
Tennent’s will continue to have pouring rights at BT Murrayfield (pictured), which is located in Edinburgh, along with Glasgow’s Scotstoun stadium and, subject to planning permission, Pro14 club Edinburgh’s new home ground.
The new partnership agreement will see Tennent’s continue its relationship with the Scotland national team, the country’s two professional sides, Edinburgh and Glasgow Warriors, alongside the additional title sponsorship of the Scottish domestic leagues, growing its focus and investment on helping to develop rugby at a grassroots level.
Tennent’s will take on naming rights of the Premiership and National Leagues, starting from the coming season, with the newly formed Scottish Championship to follow in 2019-20.
The commitment between Tennent’s Lager and the national team will see the brewer extend its support to Scottish Rugby throughout future Six Nations campaigns, Autumn Tests, and next year’s Rugby World Cup.
Scottish Rugby’s head of marketing and sponsorship, Toni Blackhurst, said: “We’ve already worked together to create the Tennent’s Lager Up & Under bar at BT Murrayfield which welcomes hundreds of fans every match day and has provided the stadium with a permanent sports bar for events throughout the year.
“There are also some exciting plans for the future – from working together to expand the global reach of two synonymous Scottish brands to Tennent’s offering support for rugby clubs across the country through sponsorship of the domestic leagues. As Scottish Rugby continues to progress we look forward to working with Tennent’s over the coming years.”