AEG Facilities is to manage and operate the new 16,000-capacity Buenos Aires Arena in Argentina’s capital city.
The venue is set to open in mid-2019 and expected to host around 100 events annually, including concerts, festivals and corporate events.
Under the terms of a multi-year partnership signed with the arena’s owner, La Nación, AEG Facilities will be responsible for all aspects of the arena’s operations beginning with directing all pre-opening functions including overseeing the hiring and training of the venue’s full-time staff and planning and executing the arena’s grand opening activities.
It will also manage key departments such as event operations, sponsorship and premium seating sales, booking, security, ticketing, guest services, marketing, public relations, finance, human resources and overall event management.
“Buenos Aires is one of the leading entertainment and sport markets in the world and now it will be serviced by a world-class venue,” said Chuck Steedman, AEG Facilities’ chief operating officer.
“We look forward to working with Buenos Aires Arena and the entire Buenos Aires community to provide the most popular and highest levels of international, regional and local sports and entertainment to this beautiful new arena.
“La Nación has shown great vision with this project and we are very excited to welcome Buenos Aires Arena to AEG’s elite global network of venues in the world’s top cities spanning five continents.”
This is the second multipurpose arena that AEG Facilities has added in South America recently, with Montevideo, Uruguay’s Antel Arena set to open later in 2018.
The project will be overseen from AEG’s regional headquarters in São Paulo, Brazil, led by Venancio Castro, executive director of AEG LATAM.
“We are thrilled to partner with AEG, the leading arena owner and operator in the world, in our new state of the art venue in Buenos Aires. We believe AEG is the right operator for our arena and that together we will bring outstanding quality entertainment experiences to Buenos Aires,” said Luis Saguier, director of La Nación.
IMAGE: AEG/Buenos Aires Arena