Industry News

Beer tap inventor dies at MLB ballpark

The inventor of an innovative beer tap system died while installing it at the Atlanta Braves’ SunTrust Park.

Todd Keeling’s Draftwell system was designed to reduce pour times from an average of 14 seconds to five seconds. His body was discovered earlier this week inside a walk-in beer cooler at the Major League Baseball team’s 41,000-capacity arena.

Police confirmed that the body found before Tuesday’s game between the Braves and Cincinnati Reds was that of the 48-year-old from Minnesota.

Keeling’s invention is already being used at other ballparks, including the Chicago White Sox’s Guaranteed Rate Field and the Minnesota Twins’ Target Field.

Both the Braves and Delaware North Sportservice, the concessionaire of SunTrust Park, issued statements in light of Keeling’s death.

The Atlanta Braves said it was “deeply saddened by the passing of Todd Keeling, We admired the passion he had for both his company and his product. Our thoughts and prayers are with his family.”

“He was a kind friend who dedicated his life to elevating the draft beer experience,” Delaware North said in its statement. “We salute his passion and dedication to revolutionizing the beverage industry. Our thoughts and prayers are with his family.”

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