Pro14 rugby union club Munster has joined Stadium Experience, a not-for-profit market collaboration seeking to promote and market stadiums for conferences, meetings and events.
Munster’s Thomond Park stadium in Limerick becomes the third Irish venue to join the group, alongside Dublin’s Croke Park and Aviva Stadium.
The addition takes the total Stadium Experience membership to well over 50. Members of Stadium Experience collaborate to drive up standards and share best practice on stadia as event hosts.
Stadium Experience was established in 2002 and initially focused on football venues, before evolving to incorporate rugby venues in 2013.
Recent new members include Arsenal, Ipswich Town, Manchester United, Notts County, St Helens, Stoke City, Swansea City, Ospreys, West Bromwich Albion and Wolverhampton Wanderers.
Thomond Park has a capacity of 26,200 and was redeveloped in 2008.
Image: James Corbett