A number of retailers have signed up to feature at a new shopping outlet that is being planned at The O2 in London.

London-based newspaper the Evening Standard reported that AEG, which owns The O2, will open up a new 210,000-square-foot retail space at the venue in October. The space will be known as Icon Outlet and will feature 85 stores.

According to the Evening Standard, leading brands such as Aspinal of London, Calvin Klein, Hackett, Ted Baker, Gant and Levi’s will all have a presence at Icon Outlet.

AEG has teamed up with Crosstree Real Estate Partners on the initiative, which is designed to enhance The O2’s overall visitor experience.

In a statement reported by the FashionUnited website, Alistair Wood, executive vice-president for real estate and development for AEG, said: “Icon Outlet is the most relevant retail and leisure destination set to open in Europe this year. Our understanding of consumers has informed every aspect of the development: from which brands have been selected, to how the experience responds to the unique setting under The O2’s world famous roof.

“Icon Outlet brings an exciting new element to The O2’s offer, further increasing its appeal as a destination providing unique experiences.”

Icon Outlet leasing director Marion Dillon added: “Icon Outlet at The O2 is long overdue in London. The capital has some of the youngest, most discerning consumers of any city in the world. These are people that often think online first when it comes to retail, and spend what would have been their shopping and leisure time seeking new experiences.

“Icon Outlet will be a destination that caters for both needs, bringing together choice, value and inspiration in a location that is not only one of the easiest to reach in London, but has a reputation for providing the very best of experiences for tourists, existing visitors to The O2, and a new generation of consumers. With Icon Outlet, The O2 evolves to become where retail and entertainment converge.”

Image: David Jones