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Optus Stadium steps up fan engagement with app improvements

Australian telco Optus has installed a range of Bluetooth beacons at Perth’s Optus Stadium to enhance the venue’s mobile app.

New features of the Optus Stadium App include the ability to purchase tickets to games, events and behind-the-scenes tours, wayfinding technology to direct fans to their seat and locate food and beverage outlets, and geotargeted alerts to notify fans of offers or important information.

Optus is also working with stadium operator VenuesLive to deliver technology that will allow fans to order food via the app from their seats.

Optus’ director of sponsorship and retail marketing, Ben Lawless-Jennings, said: “The Optus Stadium App connects via Bluetooth to deliver real-time indoor wayfinding, similar to Google Maps, to help fans find their seating, locate amenities and access the closest food and beverage outlets.

“The technology will also allow stadium management to notify fans of exclusive game-day offers on food, drinks and merchandise, plus other convenient functionality such as transport schedules. The Optus Stadium App is designed for fans and is an absolute must-have so they can be game day read.”

Stadium chief executive Mike McKenna added: “This 60,000-seat stadium offers fans access to some world leading technological features. With more than one million visitors welcomed into the stadium since the opening in January, this app will quickly become an integral part of the fan day experience.

“Optus Stadium has 51 retail food and beverage outlets and over 1,500 bathrooms, this app will assist directing fans to their preferred amenities so that any time away from watching the action on the playing surface is minimised.”

The app is available to download for free from the App Store and Google Play store.

Image: Evad37