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Liverpool claim first with ‘Score at the Kop’ experience

English Premier League football club Liverpool has claimed a world first with a new virtual reality stadium experience at Anfield.

The ‘Score at the Kop’ feature will be made available exclusively to stadium tour visitors and will give Liverpool fans the chance to score a goal in front of Anfield’s most famous stand.

The experience will replicate the sights and sounds of an Anfield match day, allowing for an immersive experience for supporters. Liverpool said that “every detail” of Anfield has been meticulously reproduced to create the feature.

‘Score at the Kop’ has been formed through MiHiepa VR technology. Fans will be given the chance to score from the penalty spot in front of a packed Kop, with the virtual fans to celebrate every goal scored.

Liverpool said the club is the first in the world to adapt the tool for use by its supporters. The platform is typically used by clubs to measure player performance, cognitive responses and decision-making capabilities.

The initiative was debuted during Liverpool’s recent LFC World roadshows in Mumbai and Jakarta. It will be available as part of Anfield stadium tours from this Saturday (July 28). The experience will be included free of charge with any stadium tour purchase between July 28 and September 26.

Liverpool’s general manager for conference and events, Paul Cuttill, said: “We’re absolutely delighted to bring this experience home to Anfield for our visitors to enjoy. Scoring a goal in front of the Kop is usually something only players can experience, but now our fans can enjoy that euphoric feeling too. The level of immersion is above and beyond anything else in the world, so fans can truly get a taste of what it feels like to be a Liverpool legend out on the pitch at Anfield.”

Image: Robert Cutts