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Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June


London Stadium teams up with Coca-Cola

London Stadium has agreed a five-year partnership with beverage group Coca-Cola.

The global Coca-Cola brand will become the official soft drinks partner to the venue until 2023.

A full range of Coca-Cola European Partners products, which include Coca-Cola Zero Sugar, Diet Coke, Coca-Cola Classic, Fanta, Sprite and Abbey Well water, will be served in kiosks and hospitality suites across all events at London Stadium.

London Stadium chief executive Graham Gilmore said: “Our priority is to provide all guests to London Stadium with the best possible quality and range of beverages, and Coca-Cola’s range of products, reputation and pedigree in major sporting and music events meant that despite competition, they were the best possible partner for the venue.”

London Stadium has this year played host to its biggest summer concert series to date, welcoming nearly 450,000 fans to the venue across six events featuring the Rolling Stones, Foo Fighters and Jay Z & Beyoncé.

Premier League football club West Ham United will soon commence its third season as the anchor tenant of the venue, while London Stadium will host the first MLB baseball fixture to be played in Europe in June 2019, when the Boston Red Sox and New York Yankees contest back to back matches on June 29-30.