Live Nation Entertainment has said it will develop a new live music venue at Lloyd Center, the mixed-use lifestyle, shopping and entertainment facility in the US city of Portland.
Once America’s largest mall, the Lloyd Center is currently in the midst of a renovation project. The yet-to-be-named music venue will be located on the top floor of the former Nordstrom building at Lloyd Center with a box office on the first floor.
Live Nation said its plans for the venue will reflect the “unique culture and diversity” within the community and Portland. Concertgoers can expect state-of-the-art lighting and sound technology, and other accommodations including VIP amenities, communal bars and lounge areas for pre and post event dining.
“Portland is a great music market with a strong fan base,” said Liam Thornton, executive vice-president of development of Live Nation’s Clubs & Theatres group. “This mid-size venue will fill the gap between the smaller-club venues and larger arenas already present in Portland, bringing fans even more entertainment offerings.”
The Live Nation venue aligns with recent renovations at Lloyd Center and the mall’s vision to become an entertainment destination and lifestyle centre. Lloyd Center recently completed Phase One of the multi-million-dollar renovation project, which includes completion of a new food court, overhaul of the historic ice rink, and remodel of the signature three-story spiral staircase.
Image: Live Nation