Appetize breaks through $50m investment barrier

Point-of-sale operating software company Appetize has cause for celebration after it surpassed the $50m (€43.8m/£39.1m) investment milestone thanks to new funding from 32 Equity.

Since launching in 2011, Appetize now has thousands of enterprise deployments, with the platform in use at sports facilities, education campuses, business dining locations, zoos, convention centres, national chains, and theme parks.

Appetize runs on Android and iOS operating systems, delivering cloud-based software and offering functionality such as real-time inventory management and dynamic menu adjustment capabilities.

The new investment from 32 Equity comes after Appetize recently announced record year-over-year growth, as well as a series of product enhancements to its self-serve, restaurant and retail functionality.

The firm has deals in place with the likes of NFL American football team the Philadelphia Eagles and the Banc of California Stadium.

32 Equity was launched in April 2013 and is owned by the 32 member clubs of the NFL. The initiative oversees strategic investment activity on behalf of NFL franchise.

Max Roper, co-founder and chief executive at Appetize, said: “Large enterprises are deploying Appetize at a rapid pace to stay ahead of the curve with cloud-based solutions available on any device.

“With the support of 32 Equity, we are positioned to make an even bigger impact in the professional sports industry and beyond.”

Kevin LaForce, vice-president of 32 Equity, added: “We’re pleased to support Appetize and their continued growth.

“Appetize is a leader in ordering solutions and is a key player in the effort to modernise operating systems at sports venues and large merchants globally.”

Image: Appetize