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Leinster target fan engagement with BearingPoint

Irish Pro14 rugby union club Leinster has teamed up with management and technology consultancy BearingPoint, which becomes its official innovation partner.

BearingPoint will support Leinster in the design and selection of all technology elements of its home stadium at the Royal Dublin Society (RDS Arena).

The redevelopment of its stadium is a key part of Leinster’s growth strategy and the club has plans to increase its capacity, provide improved facilities and enhance the match-day experience for supporters.

BearingPoint will also provide a range of other digital transformation, technology implementation and consulting services.

Leinster Rugby chief executive Mick Dawson said: “There are a number of projects like the redevelopment of the RDS Arena that we are actively engaged with and partners like BearingPoint are a key part of the future of Leinster and what that future looks like.

“A future that puts innovation and the supporter experience at the heart of the match day experience but that also brings that technology to the very heart of our match day coaching and team preparations. It is exciting for us all involved with Leinster Rugby to welcome a partner such as BearingPoint to the club and we look forward to seeing what’s ahead of us all.”

Eric Conway, partner and country leader of BearingPoint Ireland, added: “Leinster Rugby has some of the best rugby supporters and fans in the world. They expect to be engaged, involved, informed and entertained in the build-up to a match, on match day in the stadium, and afterwards. BearingPoint will work with Leinster Rugby to develop a number of new initiatives to maximise the opportunities arising from the increase in touch points between the club and supporters.

“As well as their track record on the pitch, Leinster Rugby is also recognised for its emphasis on providing a holistic value proposition to its players in terms of the off-field support they receive. As part of the agreement, BearingPoint will offer Leinster Rugby players the opportunity to develop new skills and competencies while working in a professional services environment, equipping them with the skills necessary to replicate their on-field success in their post-playing careers.”

Image: Leinster Rugby