VenuesLive has commenced a search for a naming rights partner for Western Sydney Stadium, which is due to open in April 2019.

Work on the 30,000-seat stadium, which will serve as the home of A-League football club Western Sydney Wanderers and NRL rugby league team the Parramatta Eels, is now 70 per cent complete.

Stadium operator VenuesLive has commenced a process on behalf of the New South Wales government and facility owner, Venues NSW, to secure a naming rights sponsor.

The venue operator envisages that Western Sydney Stadium will also host Super Rugby, Rugby 7s, NSW and Australian representative games for both men’s and women’s teams in rugby league and rugby union and special football events featuring international clubs. Live concerts and entertainment events will also be scheduled.

Shane Stoddard, general manager of commercial at VenuesLive NSW, said: “The competition to gain consumer attention is as intense as ever and this is a rare opportunity for a corporate sponsor to use naming rights at the amazing Western Sydney Stadium to rise above the advertising clutter and gain direct access to consumers.

“The Western Sydney Stadium naming rights present a rare opportunity for a corporation to embed their brand in the fabric of Western Sydney through the channel of sport and entertainment at the most exciting stadium in the country.”

The venue will replace the Parramatta Stadium and the project is part of a wider redevelopment of Sydney’s stadia.