The Allegiant airline has entered into a multi-year partnership with Las Vegas’ T-Mobile Arena.

The agreement designates Allegiant as the official domestic airline of T-Mobile Arena, which is the home of NHL ice hockey team the Vegas Golden Knights.

The deal has been brokered by AEG Global Partnerships, whose parent company AEG owns T-Mobile Arena.

Allegiant will engage with eventgoers by offering activations at a range of touchpoints throughout the arena and the adjacent Toshiba Plaza.

Allegiant’s chief marketing officer, Scott DeAngelo, said: “We’re proud to partner with T-Mobile Arena and support the wide-range of entertainment Las Vegas has to offer. This big move will allow Allegiant to connect with sports fans and concertgoers in a big way.”

Dan Quinn, general manager of the arena, added: “It’s an honour to partner with a huge name in travel and a fellow Las Vegas-based powerhouse to create more opportunities for guests to visit the Entertainment Capital of the World. As we continue to bring world-class entertainment to the Las Vegas Strip, Allegiant will make it easier for fans to get to Las Vegas for unforgettable concerts, fights and entertainment experiences.”

As well as hosting NHL matches, T-Mobile Arena has staged a number of high-profile boxing and MMA events, including last year’s fight between Floyd Mayweather Jr. and Conor McGregor.

The arena opened on April 6, 2016 and has a capacity of 20,000.

Image: Tomás Del Coro