Robots join Jaguars’ game-day staff

Five new robots are to be introduced at TIAA Bank Field, home of the Jacksonville Jaguars, after the NFL team secured a partnership with FANUC America.

The robots formed part of the Jaguars’ game-day staff during Sunday’s victory over the New England Patriots and will be present at fixtures throughout the upcoming season.

Robots include Flo, who will aid bartenders by serving drinks in the Bud Light Party Zone; Lenny, who fans can challenge to a running back challenge by passing a handheld ring along a zigzagged route; Cheer, who will hoist a Jaguars flag into the air when the team scores; and Jax and Jill, who will be located in the US Assure Club West Lobby to welcome fans with a special message.

Mike Cicco, president and chief executive of FANUC, which is a leading supplier of robotic automation, said: “We are excited for the opportunity to show FANUC robots to Jaguars fans. Companies both large and small are implementing robots and automation to help them meet their productivity goals.

“Ultimately, we help companies solve production challenges and stay competitive. We hope our fun and interactive demonstrations encourage people to see what automation can do for them.”

Scott Massey, the Jaguars’ senior vice-president of corporate partnerships, added: “We’re excited to add another partner who supports our philosophy of bringing first-of-its-kind activations to the stadium experience.

“FANUC is a leader in automation and we’re thrilled for FANUC robots to engage with Jaguars fans on game day, from serving fans Bud Lights, to competing against them in a fun skills challenge, to waving a Jaguars flag celebrating big moments on the field.”

Image: Excel23