London Irish fans can get into the spirit of things at the Madejski Stadium this season after the RFU Championship club announced Sazerac-owned Paddy Irish Whiskey as the team’s official whiskey.
As part of the deal, Paddy will be the exclusive Irish whiskey brand at the Madejski in Reading throughout 2018-19, as well as at the bar in the club’s Hazelwood Centre in Sunbury.
The deal means that all hospitality bars at the Madejski Stadium will showcase the brand, with hospitality customers and members able to sample the Irish whiskey and enjoy Paddy in Irish coffees after every match.
London Irish chief executive, Brian Facer, said: “Paddy is all about the craic and our brands align perfectly. The potential to be innovative with Paddy at different points during the season are endless, and we are really looking forward to working with Paddy Irish Whiskey.”
The London Irish Man of the Match award will now be sponsored by Paddy, with the lucky recipient being awarded a bottle of Paddy after the match.
James Pattison, UK brand manager for Paddy with distributor Hi-Spirits, said: “We’re very excited to be teaming up with the iconic London Irish Rugby Football Club. It’s a club with a great deal of history that means a great deal to the fans, and we’re proud to be working alongside them.
“We look forward to introducing ourselves to the fans, cheering on the boys in green at every game, and toasting to a successful season together on and off the pitch.”