Global architecture and design firm Populous has targeted further expansion in the Americas with the launch of a new office in Dallas, Texas.

The Dallas office will be led by new hires Byron Chambers and Jonathan Kelley. It will focus on a wide range of project types and services including sports and entertainment venues, convention centres, aviation experience architecture, hospitality architecture and interior design.

The expansion is Populous’ fifth in the US in recent years and the company said the new office will target business opportunities throughout the Southern United States as well as Latin and South America.

“Having a physical presence in the Texas market has been on our radar for many years; it is indicative of our desire to continually adapt to changing market needs,” said Populous Americas managing director and senior principal, Earl Santee.

Chambers and Kelley will lead a Dallas staff of eight, with the plans for Populous to continue to grow its presence much as it has done with other upstart markets across the Americas.

At previous firms, Chambers and Kelley have worked on award-winning projects such as the Dallas Cowboys’ AT&T Stadium, the Indianapolis Colts’ Lucas Oil Stadium and Salt River Fields at Talking Stick spring training ballpark for the Arizona Diamondbacks and Colorado Rockies. Their clients also include many universities including Texas Tech, Texas A&M and Texas Christian University.

“What attracted us to Populous, in addition to its massive brand recognition and design expertise, was our alignment with Populous’ cultural values around client service,” said Kelley. “We have always admired Populous’ focus on relationships, ideas and design, and we look forward to expanding those standards within the footprint of the South.”

Populous has completed 55 sports and convention centre projects in Texas, including such well known landmarks as McLane Stadium at Baylor University; the renovation to Kyle Field at Texas A&M; BBVA Compass Stadium, Minute Maid Park, Toyota Center and NRG Stadium in Houston.

Populous is currently designing North America’s largest esports venue in Arlington and is working with Texas Tech University and the University of Texas at San Antonio. The University of Texas last week selected Populous to design the south end zone expansion and renovation of its Darrell K Royal-Texas Memorial Stadium (pictured).

The new space is designed to improve football training and game-day offerings at the stadium, which has a capacity of just over 100,000, making it one of the largest in the US.

The opening of the Dallas office continues Populous’ expansion plan over the past three years, which includes new offices in New York, Boston, Pittsburgh and San Francisco. With the addition of Dallas, the firm now employs 380 people in eight offices across the Americas.

Image: University of Texas/Populous