Global architecture and design firm Populous has continued its expansion efforts by announcing that Dubai will be the home of its first office in the Middle East and North Africa (MENA) region.

Located at the Dubai World Trade Centre, the office will act as a centre for the region, co-ordinating a full range of Populous’ architecture, masterplanning, interior design, event planning and brand activation services.

Ben Vickery, the Populous senior principal responsible for the delivery of the Sydney Olympic Stadium, London Olympic Event Overlay and Wembley Stadium, will oversee the development of the office and business operations in the region.

Populous has become increasingly active in the Middle East in recent years and existing projects include Dubai Arena (pictured), Qadsiya stadium in Kuwait and Al Ahly Stadium in Egypt.

Vickery said: “Establishing an office in the Gulf will enable Populous to be closer to our clients, consultants and contractors in the region, improving communication and co-ordination for current and future projects in the Middle East.

“I’m very excited about the opportunity to bring Populous unsurpassed experience to our Middle East clients. A strong regional presence will enable Populous to offer our truly world-class, cutting-edge design experience with local knowledge, experience and support.”

Earlier this week, Populous said it would target further expansion in the Americas with the launch of a new office in Dallas, Texas. The expansion is Populous’ fifth in the US in recent years and the company said the new office will target business opportunities throughout the Southern United States as well as Latin and South America.

The Dubai announcement extends Populous’ global presence to 17 offices worldwide.

Image: MERAAS