English Championship football club Hull City has moved to ramp up fan engagement at the KCOM Stadium by partnering with Beats Bus, a community-driven project that offers local children the chance to learn about the history of music.
As part of the agreement, a team of Beats Bus’ award-winning hip-hop and graffiti artists from Hull will bring hip-hop, karaoke, DJs, freestyle footballers and graffiti artists to the stadium on match days.
The initiative will begin with Hull’s home match against Preston North End on October 28, with Beats Bus to also be in attendance at games against Brentford, Bolton Wanderers, Stoke City, Millwall, Sheffield United and Bristol City.
Beats Bus seeks to reach out to Hull’s most vulnerable and strives to build their confidence in a fun, relatable way.
Hull’s head of marketing and communications, Vicky Beercock, said: “The Beats Bus project is an incredibly important and original initiative in the Hull area offering a fresh and authentic approach to engaging with Hull’s youth. At Hull City we want community to be at the heart of everything we do and together with projects like this we hope to create inclusive and accessible activities for supporters.
“We’re really thrilled to be partnering with Beats Bus on match days to raise awareness for this brilliant approach to getting kids inspired, please pop down a bit earlier and check it out at our Preston North End match.”
Stephen Arnott, managing director at Beats Bus, added: “We are very proud to be working with Hull City, our hip-hop and confidence building workshops have been a great success with young people and we think combining them with freestyle football will make a great fun family day for all involved. We are very proud of our city of Hull and we are very excited to bring you live performances, workshops and our famous hip-hop karaoke (so) please come down early and join in the fun.”
The Beats Bus will be located near the KCOM Stadium’s West Stand reception area from 1pm on match days.
Image: Hull City