English Premier League football club Manchester City has today (Thursday) announced a new partnership in the UK and Asia Pacific with cashless solutions company tappit.
The agreement will see City explore the use of cashless technology at club events across the world, including global live screenings and mass participation events. The deal names tappit as City’s official events cashless payments partner.
The company’s technology allows fans to have a better experience through easy-to-use cashless payment methods. City will work with tappit to offer a range of added-value features for fans.
It is hoped that the insights generated by tappit technology will also provide the club with the opportunity for continuous development based on fan usage.
Damian Willoughby, senior vice-president of partnerships at City Football Group, the club’s parent company, said: “Manchester City are excited to be entering this partnership with tappit, whose cashless technology has proven popular at many live events. The partnership comes at a time where football and technology are more closely linked than ever before – working with tappit will certainly help us utilise this.
“We want our fans to enjoy interacting with the club when attending one of our many live events around the world and we hope this partnership will give our fans some great new experiences.”
Jason Thomas, chief executive of tappit, added: “We are committed to helping clubs deepen relationships with their supporters and Manchester City shares our vision to deliver an incredible fan experience. On top of this, the fact that they are a truly global organisation matches both our ambition and geographic reach, making them the perfect sporting partner.”
Existing tappit clients include Birmingham City FC, Bestival, Dubai Rugby 7s, Creamfields, the Abu Dhabi Grand Prix and the World Surf League.
Image: Manchester City/tappit