Christy Castillo Butcher has agreed a deal to become the senior vice-president of programming at the Los Angeles Stadium and Entertainment District (LASED), the organisation that is overseeing the development of the new home of NFL American football teams the Rams and Chargers at Hollywood Park.

The move will end Castillo Butcher’s 20-year association with AEG, for whom she booked Los Angeles’ Staples Center and Microsoft Theater venues. The news was first reported by the Billboard website.

The appointment comes after Jason Gannon was last week appointed as managing director of LASED. He will have primary oversight over all LASED development and operational components, which includes the stadium, performance venue, retail, office, hotel and parkland that make up the district.

In her new role, Castillo Butcher will report to Gannon and will be responsible for booking the district’s various venues and event spaces.

“We’ll be booking all the national tours, plus individual one-offs and cultural events,” Castillo Butcher told Billboard.

She added: “It lends itself to the festival atmosphere. The vision is for a mixed-used destination for music festivals, food and wine events and world class sporting and Olympic events.”

LASED has also appointed Kameron Durham as its new vice-president of guest experience, with Skarpi Hedinsson to serve as its new chief technology officer and Joe Sesin to take up the role of vice-president of finance and accounting.

The new 70,000-seat NFL stadium is scheduled to open in 2020 and has already been pencilled in to host the Super Bowl in 2022. The venue has been designed by HKS Architects.

Image: Los Angeles Chargers