Italian Serie A football club Genoa has introduced a new virtual reality feature at the Stadio Luigi Ferraris as part of plans to enhance the fan experience.

The ‘Genoa Virtual Reality’ initiative was launched ahead of Genoa’s home match against Udinese yesterday (Sunday).

The free feature allows fans to sample what it’s like to play on the Stadio Luigi Ferraris pitch and experience life as a player. The initiative has been supported by Orwell-VR, a developer of immersive and interactive experiences through computer graphics and virtual reality.

The feature was made available for fans to sample at Gates 21-24 of the Stadio Luigi Ferraris yesterday and will also be in use for the match against Napoli on November 10.

Orwell-VR is based in the Italian city of Milan.

Image: Genoa