Major League Soccer franchise New York City FC (NYCFC) has teamed up with the Paranoid Fan mapping platform to help fans navigate their game-day experiences.
Paranoid Fan enables users to discover what is happening near them through the use of emoji apps. These emojis are used to identify points of interest such as tickets, concessions, merchandise and fan zones.
Paranoid Fan originated at the 2014 FIFA World Cup in Rio de Janeiro, Brazil. The company is a graduate of the Techstars Connection program in New York City and currently works with more than 80 teams and clubs across the world.
Paranoid Fan chief executive Agustin Gonzalez said: “Paranoid Fan is very excited to kick off our entry into Major League Soccer with NYCFC. We feel this new partnership and evolution of our platform will continue to lay the groundwork for our mission which is to improve the fan’s live experience.”
The mapping platform went live on NYCFC.com/Matchday ahead of Sunday’s game against Philadelphia Union. Fans were able to see the location of the Fan Fest prior to kick off, along with all concession stands and utilities.
NYCFC plays home games at Yankee Stadium, home of Major League Baseball team the New York Yankees. The club is hoping to move into a new stadium of its own in the near future.